Who Should You Connect To On LinkedIn?

LinkedIn Photo


I saw a post today that sat under this title:

“LION Hunting: Why “LinkedIn Open Networkers” Deserve to Be Shot.”

I’m not here to argue about the article title.  A LinkedIn LION by the way is someone who considers themselves to be an Open Networker who will connect to anybody or just about anybodyWhat caught my attention was a comment on the article.

Being an Open Networker when LinkedIn was new was great.  I operated that way for a while but I don't any longer because of all the fraudulent profiles that are popping up on LinkedIn over the past few years.

Here's the comment on the article mentioned above that caught my attention:

“I always favour Invites from members with lower connections and plausible Endorsements. As soon as I see in excess of around 1500 (maximum) connections and/or the 'giveaway', 99+ Endorsements for every skill, I am very put off and will not connect. There are a few exceptions, namely high profile people, but very few.

I’m one of those evil people who sit on a very large LinkedIn network.  I’m not a criminal. I’m not a spammer and I’m not unworthy of having in your network if I happen to fit your LinkedIn Strategy.  You have a LinkedIn Strategy don’t you?

Here’s what caught my attention in the comment. 

1.      I don’t understand the logic of only wanting to connect with people who have “lower connections” and “plausible Endorsements”. 

2.      Anyone who has been on LinkedIn for over a decade as I have is highly likely to have in excess of 1500 connections.  The person who wrote the comment you see above is missing out on some really good connection opportunities if she is cutting off anyone who has what she considers to be a large network.

3.      I call the “Endorsements” the commenter is referring to checkbox endorsements.  I am one of those evil people who have 99+ endorsements on many of my skills displayed on LinkedIn.  Sure, some of my check box endorsements come from people I don’t know well.  However, as I look at the smiling faces that show up on my LinkedIn endorsements this morning, I have to tell you that I know all of those people and I’ve earned my 99+ endorsements in ever instance.

4.      I’m just a guy who works hard to create value every day of life and I have a habit of taking good to great on a regular basis.  I guess not being a “high profile” human being as the commenter stated makes me not worthy of her connection.

Seriously, think through the logic in the commenter’s comment.  I strongly suggest that you apply a strategy to LinkedIn and your strategy doesn’t have to be my strategy.  Build your strategy around good business logic. 

I don’t see a lot of business logic in the comment that prompted me to write this blog.

Jeff Snyder Coaching


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