Why I Became A Certified Emotional Intelligence Coach in 2013

Strengths Coach, Emotional Intelligence Coach

For the entire year of 2012, I mentored under someone I consider to be an expert in CliftonStrengths™ Coaching. The year I invested under my mentor working with technology-gifted coaching clients was priceless to my development as a Career Coach who leverages the CliftonStrengths assessment in his coaching practice.

I’ve been privileged to work with some of the smartest people on the planet as my coaching clients. Strengths Coaching provides a rock-solid foundation for building authentic, Self-Awareness.

One of my entrepreneur real estate investor clients shared her thoughts after we completed her Strengths Development Coaching.

Without having you by my side, I wouldn’t have left my comfort zone or confronted my fears. Thank you for helping me to develop authentic self-confidence.
— Debbie, Real Estate Investor

Even with sound Strengths Coaching training and experience under my belt, I knew there was something more I could be delivering to my clients to guide them to their future success.  

It was late in 2013 when I ran across an opportunity to work with instructors in Denver who both possessed Ph.D. education in psychology. It was through this mentoring that I was trained and certified as an Emotional Intelligence coach.

When my clients learn their potential Strengths, they discover that when their Strengths are intentional, fine-tuned, and polished, the output from their Strengths is unstoppable.

On the flip-side, when a potential Strength is operating in its infancy stage and it is still an unpolished Trait, the output an unpolished Trait can produce can often result in more harm than good.

This poor performance that comes from an unpolished Trait is often tied to behavior that can be measured by an Emotional Intelligence measurement tool I leverage called EQ-i 2.0. This is a tool that can only be purchased and evaluated by someone who has been trained and certified in the use of the tool.

Emotional Intelligence or EQ (Emotional Quotient) enables my coaching clients to truly discover, develop, polish and fine-tune the best versions of themselves. They know exactly and precisely who they are and who they are not. The deeply understand themselves, how and why they do what they do, and they gain strategies to generate their best performance.

My clients also gain an understanding of how they are coming across to other people. Once they know how they are being perceived, they are in a position to choose behaviors that will enhance their audience’s perception of them.

Combining Strengths Coaching with Emotional Intelligence Coaching is one of the strongest Strategic moves I’ve ever made on behalf of my clients. Not sold on this EQ idea yourself?

This is what Jack Welch had to say about Emotional Intelligence.

No doubt emotional intelligence is rarer than book smarts, but my experience says it is actually more important in the making of a leader. You just can’t ignore it.
— Jack Welch

This is what one of my “C Suite” Emotional Intelligence Coaching clients had to share about his journey towards developing healthy Emotional Intelligence.

You’ve taught me that connecting with people on an emotional level is significantly more effective and more positive than my formerly, pure left-brain approach, of proving my point with charts, graphs, and data.
— Tom, CISO

Why should you want to discover and develop your unique potential Strengths?

  • Once you take the CliftonStrengths™ Assessment, 33,000,000 more people will have to take the assessment before a match to your Top 5 potential Strengths is discovered. You really are this unique! You should discover exactly and precisely how unique you truly are and learn how to articulate what is unique about you in a confident manner.
  • My coaching clients ace interviews. They know exactly who they are and who they are not. The result of Strengths Discovery is crystal-clear Self-Awareness. Psychological research suggests that only 10% of the population possesses accurate and authentic Self-Awareness. You could join this small percentage of the population.
  • People who invest time and energy to do more than just read their Strengths report, people who actually invest in developing their Strengths, learn when to say Yes and when to say No. No more settling for what one CAN do. My clients hold out for what they SHOULD do in order to produce the best version of themselves.
  • The list goes on…

What’s the benefit of discovering and developing one’s Emotional Intelligence?

  • People who possess strong Emotional Intelligence know precisely who they are and who they are not.
  • Emotionally Intelligent people understand what’s going on in their own minds.
  • Emotionally Intelligent people understand how they come across to others.
  • Emotionally Intelligent people learn to strategically adjust the way they come across to others in order to produce more desirable outcomes.
  • Emotionally Intelligent people are equipped to build deep, meaningful, authentic, and trusting relationships.
  • Emotionally Intelligent people can become the greatest bosses their employees have ever had.
  • The list goes on…

One of my Emotional Intelligence Coaching clients said it this way.

You didn’t just change my profession. You changed my life and my marriage. I wouldn’t be the person I am today without your help.
— Duaine, "C" Suite Executive

Who Benefits From This Coaching?

The coaching I deliver to my clients isn’t just for executives. My coaching clients range from 24-years-old to 60-something years old. They’re high performing people who desire to take their personal and professional performance to the next level.

If you’d like to take your personal and professional performance to the next level, Schedule a call with me to discover how.

Jeff Snyder’s, CliftonStrengths Coaching, Emotional Intelligence Coaching, Coaching Blog, 719.686.8810

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Reality Testing, a Really Important Emotional Intelligence Skill


Our Reality testing skill determines how clearly we discern what is actually happening in the world around us. 

“Reality testing involves ‘tuning in’ to the immediate situation…it is the capacity to see things objectively, the way they are, rather than the way we wish or fear them to be.”

Black Friday

While others were shopping for presents last Friday, I took advantage of a Black Friday sale to acquire new Black Tires for one of my vehicles.  I didn’t make this acquisition with joy.  In fact, my mood was just the opposite.


My vehicle has 95,000 miles.  This set of tires is my 4th set of tires.  Here’s a little help with the math.  The factory tires lasted approximately 35,000 miles.  The expensive Goodyear Fortera tires I purchased with a 70,000 mile warranty lasted approximately 25,000 miles.  The Hancook tires I purchased with a 60,000 mile warranty lasted approximately 34,000 miles. 

My Reality

Do you see where I’m going with this warranty versus actual lifespan issue?  My view of reality in this situation was that the company I have been purchasing tires from was selling me junk. In fact, this seemed like a pretty well-thought-out scam to me. 

The Intelligent Conversation...New Facts

Get a tire buyer hooked on their first purchase and they have to come back to you every time their tires wear out in order to cash in on the warranty in order to buy new tires. I shared a calm discussion with the sales person at the tire dealer.  He recognized that I live in the mountains just as he does. The roads we drive on are frequently curvy roads.  He explained how curvy roads wear tires quickly on a heavy vehicle like a truck or an SUV. 

He went further to explain that if I lived in Colorado Springs and drove on the generally straight I/25 interstate, I would get longer life out of my tires.  He went a step further to explain that if I lived in a place like Arizona, the roads are generally smoother than the roads we have in Colorado based on weather conditions.  In Arizona, my tires would last much longer. This all made sense. Nobody had ever shared these facts with me before.

New Information...New Reality

With this new information in my mind, I was able to shift my view of reality.  Now, I assume that regardless of what the warranty from the manufacturer states, my tires will likely last in the range of 30,000 to 35,000 miles.  While I’m not happy about this, it is the true reality. I can now budget more effectively in order to buy tires sooner than later and I'll no longer expect for my tires to last anywhere near as long as the warranty suggests they'll last.

I hope this real-life example helps you to better understand reality testing.  If your reality testing is not accurate, your thoughts, emotions and decisions will likely not be accurate either. 

That’s why this particular emotional intelligence skill is so important. It impacts every other emotional intelligence skill. The good news is that this emotional intelligence skill and 14 other emotional intelligence skills that are part of the EQi-2.0 assessment I work with can all be improved through coaching and work on the part of the person who is being coached. 

Jeff Snyder Coaching



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